X to the Fourth is a clothing brand that is going to change how people view bullying. X to the Fourth was formed in late 2017 by Mason Williams. Mason Williams decided he is going to make a difference in the bullying of today. In his early childhood, he was picked on, called names, and rejected. Mason was in history class one day of his Junior year in High School. In school, he was accepted into CEO (Creating Entrepreneurial Opportunities) program. In this program, students learn the business world first hand by creating their very own business with help from local entrepreneurs. Furthermore, he was thinking what his CEO business should be. He knew he wanted to do something he was passionate about. Mason then thought about how he was bullied in his childhood and how he wanted to help other kids in the same situation. Therefore he created X to the Fourth.